High-income, kid-free couples living in the suburbs.
Middle-age Dual Income No Kids couple bringing in two attractive incomes. Most are highly educated and are employed in management professions. A high proportion are homeowners.
Suburban Empty Nesters
Older suburban couples with grown-up children.
Ranging in age from lower 50s to mid-60s, these couples have children that have left the nest. Most earn middle to upper incomes and own their homes.
Single suburban homeowners.
More than 75% of these pre-middle-age to middle-age singles own their homes. Income ranges from lower to middle. Education varies from high school or lower to college.
Wide Open Foyers
Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees.
Wealthy married couples with children.
These affluent families live a very comfortable life in the suburbs. More than 20% have a family income over $125,000. Most have earned a college or graduate school degree, and most own their homes.